you’re not ready to throw in the towel at this point, if you're
not ready to just turn the steering wheel until your car ambles
into that familiar place where you scream “I’ll have a
#2 please,” and proceed to talk to that nice lady in the
little window who hands you a bag in exchange for $6.29, you’re
among the rare few with the fortitude to plunge ahead through
me stop here to make a statement.
know. I know what “eat
right and exercise means.”
you read through all of
the articles at my website, you’ll better understand it.
If you attend a seminar of mine, you’ll at least have
some guidelines to lead you beyond confusion.
If you begin my TRANSFORM!
program and proceed through the entire 17 weeks, you’ll
have mastery over this “eat right and exercise” thing (at the conclusion of this article I'll direct you to a
follow up sharing some of the foundational elements that
make "exercise and eat right" simpler to grasp).
I’m not writing this to discuss TRANSFORM! or an upcoming
seminar. I’m writing
it to share my excitement.
I now have the ability to take three weeks of your
life and turn those 21 days into the most empowering experience
related to “eating right and exercise” you’ve ever known.
II - The 21 Day Journey
are two parts of my business. One rides upon a commitment to help people find
the fitness and weight loss results they desire, the second
relies on my ability to reach fitness professionals and empower
them to spread the vital message of Fitness
Truth. These are
the means to an end, that end being awareness.
Once people learn to separate reality from nonsense,
once they learn to decipher misinformation and pull out those
elements that may have some semblance of truth, once they
recognize that the public is ripe and gullible at the hands
of anyone seeking to generate tens of millions of dollars
at the expense of individuals seeking physical change, our
obesity and health issues begin to move toward acceptable
levels, and ultimately we may have a fit, healthy society. Perhaps I’m egomaniacal in believing that I
can have that sort of impact upon the health of a deconditioned
nation, but judging by my track record where “results” have
been the mainstay of my career, I forge on ahead with the
absolute belief that a positive change in our population’s
mindset is a must.
developed my 21 Day Journey
to Excellence in line with my dual pursuits.
21 Days is a short enough period of time
that people are willing to “try,” to put aside disempowering
habits, and to even step away from those false beliefs they
might have mistakenly held as truths.
21 Days is enough time to show indisputable
evidence of improvement. 21 Days is the length of time
it took for those 150 individuals who I worked with personally
to go from a place of hope and doubt to a place of clarity,
a place where they new they now have complete control over
the way their bodies look and feel. Ask any one of them what “eat right and exercise”
means, and then sit down with a notebook.
They realize they can’t deliver “tips,” but they become
almost evangelical in their desire to help others “understand.”
growth has come from meeting frustration head on, from strategizing,
calculating, and figuring out how I can move forward, even
when the diet centers, the infomercial folks, and the unethical
operators of membership driven health clubs wish I’d crawl
into a cave and stay there. When I developed the 21 day program, I felt
a responsibility to take people through it personally, and
while every one I worked with was thrilled with their outcome,
the frustration started to kick in.
I knew I had to replicate the personal contact if this
exciting new approach were ever going to reach the masses. I started speaking to trainers, coaches, and
. . . internet people. Surprisingly,
it was the “web” people who gave me the a-ha.
can deliver my words via the internet in text form.
can “instruct” using photos, illustrations, explanations,
and video clips. I
can also broadcast the same PowerPoint
presentations I used in my group sessions.
created the program with exercises that can be performed at
home with nothing more than resistance
tubing and a stability ball ($36), and if you want to
go one step further, get a set of dumbbells you can purchase
in any sporting goods store.
can “speak” to “remote clients” via email and discussion
boards, and they can speak to each other just as they
would in my weekly group sessions.
thrilled to say that now the “remote’ version of my 21 day
Journey to Excellence is now available, in it’s entirety,
as an on-line program, and your
investment is only half of what people invested to drive
to my office and go through the sessions in groups with me.
ready now to announce . . . the 21 Day Journey to Excellence
is here! If you’re
ready to enroll, just
register for $200 and within 48 hours you’ll receive the
preliminary information you need to understand before you
begin. Then, you’ll connect with a representative in
my office who will schedule you so every seven days, for three
weeks, you receive new information in audio, text, illustration,
and animation formats. You’ll
also gain password access to a special
site I’ve created specifically for those individuals going
through the program.
you have a high speed connection and a little bit of patience
(it takes about 4-5 minutes for the entire presentation to
download before you can watch it without interruption), access
“First Glance” presentation where I describe the 21 Day
Program in some depth.
all know we should “eat right and exercise.” I’m going to make that concept crystal clear!!!
is a third part of a 3-part article. Scroll up or click
here to read it from the beginning.
Days . . . does it sound like a long time? In fourth grade, in a heated football game,
Elliott Glantz came down on my right leg causing the femur
to pop out of the hip socket and tearing connective tissue.
I was in the hospital for 6 weeks in traction and every
once in awhile someone in a white coat would come in with
some sort of a needle and drain what they called
synovial fluid out of an area that 10-year-old boys
don’t like people probing around. It wasn’t fun, but what was even worse was when
I was released from the hospital they told me I shouldn’t
even think about playing competitive sports for at least 3-4
months. I wasn’t happy about it, but I understood, at
least intellectually. That’s
how long it was going to take for tissue to rebuild, for things
to change "back to normal," for human material to
heal. I remember my
parents and the doctor assuring me four months would fly by. Two weeks later I convinced my parents it was
OK for me to dribble a basketball.
I wasn’t going to get hit; I just needed to do something
physical. The next step, only three weeks after I got
out of the hospital, was I began shooting, not playing a game,
but shooting a basketball.
Six weeks after I was released from the hospital .
. . I was back. No,
I don't mean "back, like my old self," I mean I
was wheeled right back through those Emergency Room doors.
The little voice of anxiety in my head, the one that ignored
rational thought, assured me, “Phil if you can shoot a
basketball, and you can walk just fine, and you can even pick
it up into a jog without pain, then you can get right back
in the game.”
I did, and ultimately right back in the hospital.
Thankfully the second stay was shorter, but that was
a life lesson for me. You can’t fight nature.
I know that you know that finding exercise and nutritional
clarity in 21 days would be a wonderful gift, and I also know
that you know that shifting body composition takes time, and
I also know that you recognize that you can only bring about
the changes nature will allow in the time period in which
nature dictates it’s possible.
problem is “the other horse.”
back when philosophers philosophized, Plato described "impulse"
by associating the human mind with a chariot driven by two
horses. One horse is the weaker horse, reliable, steadfast,
and sensible, driven solely by intellect.
The other horse, the stronger of the two, is driven
by emotion, propeled by impulse, and when something lures
the big horse, the intellectual one is forced to follow.
I know you know it’s going to take time to see a thrilling
payoff from the “Eat Right and Exercise” equation, I also
know advertisers, marketers, and product promoters have learned
to speak to “the other horse,” the big horse.
They approach you not by speaking to your intellect,
but by speaking to your emotion. I remember, during one of my heated arguments
with an “account specialist” who worked for an infomercial
company creating a campaign for my program, someone sat me
down and told me very calmly, “we know you speak to people
as if they are intelligent, but that doesn’t work. You have to get them where they’re weakest.
You have to speak to them as if they’re in eighth grade
and you’re selling them a day off of school.”
remember both horses in my brain agreed at that moment.
They said, “Phil, get out of here, quick!
This is not a place you want to ever be again!”
my recognition of the promotional methods that lure people,
misinformation is so abundant people are willing to ignore
the little horse and waste not only time and money, but in
some cases, jeopardize their health!
are two “shortcuts” that speak to “the big horse,” two shortcuts
that use “middle men” to communicate to impulse. The middle men are doctors and booksellers.
Let’s look at them one at a time.
Doctors as big horse middle men.