Cover Your Eyes and Ears! The Marketers Know . . .

Each new year brings change!!!! Resolve to own the future!

 

If there’s one thing we can be certain of, it’s that the snapshot is fleeting.  In other words, if you look around you now, and take stock of everything you possess, everything you see on a daily basis, and everything you presently consider “routine,” you can be certain it’s all going to change. 

Change is good, or at least potentially good.  With planning and directed focus it allows us to grow.  I’ve devoted my career to helping others find positive physical change, and in most cases, the "snapshot" is happily left in the dust. The “snapshot” becomes the “before photo.”

Whether you're someone who finds solace in knowing that come New Years you can commit to changing your life, or whether you're open to taking responsibility at any time of year, it's important that you recognize that the decisions you make today will determine the quality of life that you enjoy moving into the future. If you feel a change would be welcome, the time to make some new decisions is right this very minute.

Below you'll find: The Short "Does It Work" List for 2006 An Opportunity to Find Physical Change in 21 Days A Listing of Related "Eat Right" and Exercise Articles

 

In the spirit of change, 2005 gives way to 2006, and things are different now than they were just a year ago. 

My office in Wellington was literally destroyed by Hurricane Wilma, but as we cross over into a new year, I feel a sense of renewal. With new carpet, a new roof, new walls, and the knowledge that even a nasty hurricane couldn’t stop us from relentlessly spreading the fitness truth, this year I promise to have greater impact than ever before. 

In the spirit of change, the radio show that has been a mainstay on WIOD for years at 9 AM Saturdays moves to a new slot, 11 AM on Saturdays on AM 940 (WINZ in South Florida). My syndicated radio show on Sunday mornings will find new audiences as it expands its reach with plans to enter Atlanta, Phoenix, and Washington DC in the months to come.  My Breakthroughs Seminar will reach new audiences with events in South Florida and in at least a dozen U.S. cities and a few international stops.

Those who have found empowerment through my programs will become evangelistic in their spreading of the fitness truth. A little at a time this synergy thing becomes infectious, and when greater numbers of people learn to apply a synergistic approach to eating and exercising, the sense of impending decline gets replaced by sense of hope and possibility.

When we learn to accept change we gain power, as we realize that we have a sense of control, perhaps not of the immediate, but of the future, and if 2006 is the year during which you seek to gain complete and total control over the way your body looks and feels, there’s no greater “moment” than right now to commit, to begin the process of recreating your physical being, and to ensure that you need never waste another new years resolution on anything related to fitness, health, or weight.  

Nothing Worth Having Comes Without Its Challenges

Here’s the first challenge.  While the world around you changes, human impulse does not, and advertisers know that over-fat Americans, uncomfortable in their post-Holiday bodies, are going to act impulsively if the right emotional buttons are pushed.  Advertisers of fitness and weight loss products jump into a virtual feeding frenzy come the beginning of January. 

Yes, with any new year, advertising, disguised as “information,” is going to pour out of virtually every crevice inundating you with “quick easy magic” solutions, drowning your decision-making ability in the allure of overnight results.  This is the year sellers of herbal compounds will promote “fat burners for women,” making a compelling case for a fictional story explaining that in the past, fat burners were “only for men.“  Isn’t it odd how the most oft-aired fat burner commercials over the past decade featured as many women as men?  It’s an example of marketing spin.   

When fat burner sellers boast of a product being “ephedra-free,“ it’s valuable to note that these are the same companies that played up the virtues of ephedra only a year or so ago.  They calculate their “spin” based on market readiness, or more accurately, market vulnerability.  Americans are vulnerable this time of year. 

Two years ago, creative marketers drove sales into the hundreds of millions of dollars fraudulently selling electronic muscle stimulators as devices to trim waistlines.  The FTC eventually put a halt to the windfall, but in 2006 those products are coming back.  Notice the new language used to sell these products.  They will not claim the products will “trim fat” or “reduce the waistline,“ but they are banking on the idea that because of the exposure these devices had the first time around, there’s an assumption factor.  If they can put the devices in well produced shows where individuals with great abs demonstrate the muscle contraction, and men positioned as purveyors of science attest to the the devices ability to stimulate muscle, the public is prone to assume the devices were responsible for the great abs being depicted.  Rationally I believe most people know better, but advertisers have learned to bypass rational thought and tap right into impulse.   

January 1, 2006, I had 4,210 emails in my Spam box by 5 PM.  Some promised to enlarge certain parts of my anatomy, others promised I’d become a much better lover in minutes, and still others promised I’d last longer . . . than minutes.  The majority, however, promised me pounds would go away.  Shed pounds with Hoodia, lose weight like magic, kiss your scale goodbye!!!! 

Yes, 2006 is the year millions of books will be sold touting miraculous natural cures, and the year pills that promise to neutralize calories will explode upon a desperate public. This is also the year of massive rescue. It’s the year the 21 Day Journey to Excellence will give people back control over their bodies and their lives. The “Journey” is now, for the first time ever, available at Fitness 21 in Weston, as well as anywhere in the world via our “remote” version.

Before I share the "Journey" 21-Day Opportunity, let's take a quick look at some offerings that promise to find their way into your home, car, or reading materials via advertising and gain some clarity.

The Short "Does It Work" List

• Fat Burner # 14 or Thermowhatever - for some reason people respond when a supplement promoted as a fat burner has a number after it. Look at the current crop and you'll see something 3, something else 7, and still something else 10. I don't really care what number you put after the name of a supplement. If fat loss is the goal, and the marketing promises the product will do the trick, you're being misled. No supplement "burns fat." Fat loss is a two step process. First you have to coax adipose material out of a fat cell into the bloodstream and that you have to burn the released fatty acids as fuel. No supplement, in and of itself, performs that two-step magic. Exercising and eating supportively does. Are there fat burners that can contribute to the process? Not really, at least not if you're looking for long term healthful fat loss. Some fat burners contain stimulant compounds that crank things up a bit (synephrine, yohimbe, tyrosine, caffeine, guarana, bitter orange, etc.) but a fat burning pill is more the marriage of wishful thinking and capitalistic product marketing than it is a reality.

• Appetite Suppressing Herbs - Hoodia is the latest, but appetite suppressants have been sold as solutions for decades. If they worked, would we have an obesity issue? Watch, in 2006, for the re-emergence of appetite suppressing breads, the amazing discoveries of appetite suppressing secrets of tribal cultures from around the world, and ready-to-drink teas and juices that promise to shut down the appetite centers in the brain. The pharmaceutical companies are also hot on the trail of some new appetite suppressing drugs. Here's what these compounds fail to address. Most people suffering from poor body image, continuing accumulation of bodyfat, and undesireable body composition need to learn to stoke metabolism. Avoiding food, whether it's the result of willpower or the outcome of the use of some supplement or pill, is going to ultimately lead to muscle wasting, alterations in thyroid activity, and metabolic slowdown. Some of the "herbal" offerings contain diuretic herbs such as dandelion root and uva ursi which contribute to pounds dropping through water loss. This is not only deceptive, it's potentially dangerous. Suppressing appetite and losing water are short term strategies for dropping pounds, but the long term ramifications make those short term reliances on the scale detrimental both metabolically and emotionally.

• Devices that target body parts - ask any fitness professional whether thigh devices or ab devices "work" and I'll bet you hear these words. "You can't spot reduce." The myth of spot reduction, activating a body part to reduce that body part, has led to billions of dollars in product sales. It's a myth that doesn't seem to want to go away. Amazingly, the electronic muscle stimulators are making a comeback, even after the FTC clearly exposed their fraudulent marketing promises as being unfounded. People want to believe a device will do the trick. Because you now understand that fat loss is the result of fat being sent into the bloodstream, and because I'm now going to further inform you that fat release is proportionate, not discriminate, you'll understand why "reduction" in a given area cannot come from working that area. It comes from optimizing the momentary willingness of the human machine to release fat as a fuel source. Working all of the major muscle groups, eating supportively, and doing some aerobic movement is the key to releasing fat.

• Diets? Listen . . . if a diet was going to work, the last one you tried would have been the last one you needed. Regardless of the clever names or locations that diets claim to be from in the coming year, these are all varied spins on calorie deprivation. Diets are an ideal strategy for slowing metabolism and programming the body to become very adept at storing fat in the very near future.

• Synergy - the combination of the right nutrition, moderate aerobic exercise, and a concern for muscle. That's what "works," that's what's always worked, that's the underlying consistency behind any "program" that delivers positive physical change. If you're considering beginnning a program that asks you to match your food intake with your body's metabolic and activity needs, you're on the right track. If you're about to commit to incorporating resistance exercise and moderate aerobic exercise into a lifestyle built around performing at your best, you can expect to see some very nice changes, both aesthetically and functionally. If you're going to buy-in to the newest offerings for weight loss magic, weight loss bread, or fitness cookies, we'll talk again next year when you again feel compelled to make a resolution.

If you're ready to apply a synergistic approach, you have many options, one of them being taking the information you know to be true and designing your own program. I'm going to provide a list of some articles that might further empower you to avoid the pitfalls. If you want a map, a path, a plan that takes you from wherever you are to "better" in only 3 weeks, you'll want to know more about . . .  

The Brand New 21-Day Journey to Excellence!!!!!

Now Available Wherever You Live!!!!

The New 21-Day Program

"Get Fit, Get Lean, Get Healthy . . . I can get you on the road to excellence, without risk of failure, in only 21 days! I guarantee it!" - Phil Kaplan

After honing, testing, refining, and testing some more, my 21-Day Program is in a class by itself! It breaks all of the rules of convention, but let's face it, convention isn't working! America's fatter than ever!

It wasn't all that difficult to create a program that could empower people within 3 weeks, but the challenge was, I wanted to demonstrate not only the "how to," but the evidence. I wanted people to see, feel, and identify true measurable change in only 3 weeks. "They" (whoever they are) say it takes 21 days to develop a habit. Although I haven't been able to find any substantive research showing that to be true, I have seen attitudes, lifestyles, outlooks, and bodies change in a 3-week period, and from this point forward I'll not only prove it repeatedly, I'll guarantee it!

The 21-Day Journey delivers the same hard-hitting real-world unconventional yet highly effective synergistic strategies I've been sharing for 20 years, but it has a new twist. I've learned to direct people based not on "body type," not on "blood type," and not on other odd assortments of features "gurus" have claimed to be the keys to success. After working with thousands of people from all walks of life and all fitness levels I uncovered some universal truths.

I've now, for the first time ever, taken "the Journey" outside of my office and wherever you live, you can connect with this life-altering program.

Go through the program with a fitness professional guiding you! Yes, if you live in South Florida, you can go through the program just as my 150 clients did, with personal direction. The live group price includes the complete manual, three Small Group Workshops where you master the nutritional and exercise strategies, three one-on-one sessions with a highly qualified personal fitness trainer, a very thorough preliminary fitness assessment (one-on-one), and a very thorough "post-program" assessment where your trainer directs you as to "where you go from here." ($369)

The Remote version includes the workshop materials in pre-recorded online presentations as well as downloads of the program text and exercise routines ($89).

Complete the form below. Registration for the live workshops is limited and the groups will sell out. If you do live in South Florida, but you're not sure which version you want to commit to, put a sentence or two in the Comments section and one of our fitness professionals will contact you to help you choose the option that best suits you.

If you're ready to devote three weeks to radical self-improvement, don't hesitate . . . complete the form below and we'll contact you with dates and available options.

You can find more information at www.21dayjourney.com or you can view a 5-minute video interview with Phil regarding the program.

Questions? Call Holly at 1 800 552-1998

CHECK ONE OF THE BOXES BELOW

I live in South Florida and am interested in the Live Group workshops and personal guidance ($369)

I am only interested in the Remote Version where I can access materials online and exercise completely independently ($89)

I live in South Florida and am not sure which version will best suit me. I've included comments below

Name
Address
City, State, Zip ,
email Phone ( )
Where did you hear about Phil, Fitness 21, or the Program?

Check this box if you're a member of Fitness 21

Comments :

 

Small Group Workshops are held in Phil Kaplan's Wellington Office
and now at Fitness 21 locations in Weston and Coral Springs

Articles Worth Checking Out: Supportive Eating Eat Right and Exercise: The Challenges What Do We Really Need In Order To Get Fit? The Electronic Ab Devices and Infomercials Why The Health Club Machines Are Inefficient Straight Talk Regarding the Transform Program Shattering Convention - The Pursuit of Physical Excellence Program Options The Next Breakthroughs Seminar The 21-Day Journey (Remote)

 

Also be sure to visit the following pages:

[ Home ] [ Site Menu ] [ For Fitness Professionals ] [ Superstore ] [ Update Menu ] [ Ask Phil ]
[ Small Group Workshops ] [ Programs ]

This site is designed and operated by Phil Kaplan
Phil Kaplan's Fitness is located at
3132 Fortune Way, #D1
Wellington, Florida 33414
The TOLL-FREE Product Order Line is 1 800 552-1998
The Direct Office Number is 561 204-2014
The Fax Number is 561 204-2184
e-mail phil@philkaplan.com