Your Eyes and Ears! The Marketers Know . . .
Each new year brings change!!!! Resolve to own the future!
there’s one thing we can be certain of, it’s that the snapshot
is fleeting. In other words, if you look around you now,
and take stock of everything you possess, everything you see
on a daily basis, and everything you presently consider “routine,”
you can be certain it’s all going to change.
is good, or at least potentially good. With planning and
directed focus it allows us to grow. I’ve devoted my career
to helping others find positive physical change, and in most
cases, the "snapshot" is happily left in the dust.
The “snapshot” becomes the “before photo.”
you're someone who finds solace in knowing that come New Years
you can commit to changing your life, or whether you're open
to taking responsibility at any time of year, it's important
that you recognize that the decisions you make today will determine
the quality of life that you enjoy moving into the future. If
you feel a change would be welcome, the time to make some new
decisions is right this very minute.
the spirit of change, this article is written as 2005 gives
way to 2006, and things are different now than they were just
a year ago, and if this article is read in 2010, 2012, or 2021,
I suspect much of what I say today will still hold true.
we learn to accept change we gain power, as we realize that
we have a sense of control, perhaps not of the immediate, but
of the future, and if this is the year during which you seek
to gain complete and total control over the way your body looks
and feels, there’s no greater “moment” than right now to commit,
to begin the process of recreating your physical being, and
to ensure that you need never waste another new years resolution
on anything related to fitness, health, or weight.
Worth Having Comes Without Its Challenges
the first challenge. While the world around you changes,
human impulse does not, and advertisers know that over-fat
Americans, uncomfortable in their post-Holiday bodies, are going
to act impulsively if the right emotional buttons are pushed.
Advertisers of fitness and weight loss products jump into a
virtual feeding frenzy come the beginning of January.
with any new year, advertising, disguised as “information,”
is going to pour out of virtually every crevice inundating you
with “quick easy magic” solutions, drowning your decision-making
ability in the allure of overnight results. This is the
year sellers of herbal compounds will promote “fat burners for
women,” making a compelling case for a fictional story explaining
that in the past, fat burners were “only for men.“ Isn’t
it odd how the most oft-aired fat burner commercials over the
past decade featured as many women as men? It’s an example
of marketing spin.
fat burner sellers boast of a product being “ephedra-free,“
it’s valuable to note that these are the same companies that
played up the virtues of ephedra only
a year or so ago. They calculate their “spin” based on
market readiness, or more accurately, market vulnerability.
Americans are vulnerable this time of year.
years ago, creative marketers drove sales into the hundreds
of millions of dollars fraudulently selling electronic muscle
stimulators as devices to trim waistlines. The FTC eventually
put a halt to the windfall, but in 2006 those products are coming
back. Notice the new language
used to sell these products. They will not claim the products
will “trim fat” or “reduce the waistline,“
but they are banking on the idea that because of the exposure
these devices had the first time around, there’s an assumption
factor. If they can put the devices in well produced shows
where individuals with great abs demonstrate the muscle contraction,
and men positioned as purveyors of science attest to the the
devices ability to stimulate muscle, the public is prone to
assume the devices were responsible for the great abs being
depicted. Rationally I believe most people know better,
but advertisers have learned to bypass rational thought and
tap right into impulse.
1, 2006, I had 4,210 emails in my Spam box by 5 PM.
Some promised to enlarge certain parts of my anatomy,
others promised I’d become a much better lover in minutes, and
still others promised I’d last longer . . . than minutes.
The majority, however, promised me pounds would go away.
Shed pounds with Hoodia, lose
weight like magic, kiss your scale goodbye!!!!
Short "Does It Work" List