Make life better, and then . . . better still!
glimpse at the power of ongoing betterment
years ago I was recognized as someone who had risen from the
trenches to achieve success and I began to share my strategies
with others. Everything I’ve taught trainers in the decade-and-a-half
that followed is the combination of everything I’ve learned,
everything I’ve proven, everything I’ve done, and everything
I do. Nothing is theory,
nothing is conjecture. Today
there are many offerings of fitness wealth, and while I wouldn’t
disparage any of them, I will ask you to carefully consider
the source, the intention, the accessibility, and the track
record of the individuals behind each such offering.
opportunity comes to you as a door waiting to be opened, a
chance to learn, first hand, how to take the dreams of personal
fitness trainers and turn them into reality.
If you have the desire to be more, to do more, to have
greater impact, if you know your passion and ability aren’t
fairly rewarded, and if you’re willing to be challenged in
a manner unlike anything you’ve ever done before, read on.
The door will close very quickly.
Don’t read this if you’re uncomfortable with challenging convention. I don’t want to create an internal conflict
in trainers who feel temptation but are held back by fear. Don’t read this if you only have a few minutes
to spare. Read it when
you have 45 – 60 minutes to sit down and dissect it, to understand
the promise it holds, and to evaluate whether you feel this
is for you. The figurative door I mentioned is open ONLY
for a small handful of personal trainers.
If you opt to continue reading, be prepared.
Life, as you know it, might become a thing of the past,
and recognition of the opportunities around you will take
you to places you never imagined.
you’re still reading, perhaps a bit intrigued, and you have
some time to spare (by the way, if you don’t . . . that may
be an indication you NEED this program), read on my friend,
read on . . . .
Are you ready to take the leap? Prosperity Awaits!
the course of 2007 and 2008, three dozen trainers from all
parts of the continent learned to set two outcomes apiece.
each set one outcome for their businesses and another for
minutes . . . not days, not weeks, not months, not years,
but minutes – they had an absolute certainty that these outcomes
phenomenon had nothing to do with conventional goal setting,
nor did it involve tedious hours of business planning and
financial projections. It
had everything to do with the RAS, the EEM, and the PFC, three
mental and emotional components that you can grab control
of and in doing so, redirect the course of your life, your
finances, and your career.
Be Better Project was a first-of-its-kind interactive
program designed to guide committed, passionate, career-oriented
personal trainers out of frustration and into prosperity. It didn’t involve any over the top promises,
but it did guarantee that by aligning the personal trainer
mind with some invaluable infallible principles of human psychology,
influence, and caring, struggle could be traded for adventurous
and groundbreaking growth; personal growth, financial growth,
career growth, and an unexplored level of confidence that
emerges as if it’s been buried within and has suddenly been
this select group of 36 trainers, several opened their own
studios after years of battling fear and “what if’s.” Some tripled their incomes, others quadrupled
their incomes. Some
found more time to spend with their families and some found
the burden of managing time was replaced by an ecstatic embracing
of every single day. Some have astounded themselves with their ability
to create financial flow by simply doing what they most love
to do. All of them
brought about unprecedented change in their clients.
All of them learned to market magnetically so effort
was replaced by a thrilling sense of ease. All
of them found new perspectives on their potential to achieve.
with the announcement of Be Better 7, the door is open for
a dozen new trainers to join this group of role models and
leaders. In addition, the principles delivered in the Be Better
Project are now also delivered more affordably via download
through Be Better Academy. There is now a vehicle that will
"fit" into your present situation if your honest
desire is prosperity in a field you love.
you don't yet have it . . .
Get the 30-page pdf of the Be Better text
email a short paragraph about what you do
and what your goals are to firstname.lastname@example.org
email you a pdf of the text
sharing some of the mental programming
and business shifts that form the pathway
for unlimited growth
exactly is The Be Better Project?
Be Better Project has been an evolutionary program that
has grown out of the successes, challenges, and achievements
of its members. The
participants have been a select handful of trainers willing
to think so far out of the box they wind up losing sight of
the original box and replacing it with what can only be described
as dreams coming true. It’s
impossible to describe adequately in words on a page, as “Be
Better” is an experience that can only be appreciated wholly
by tapping into its power. In short, you benefit from interaction with
kindred spirits, trainers who you might never have otherwise
met, who share a common mission, a common language, a common
passion, and a common interest in helping everyone in the
group find ongoing betterment. A connection forms that is purely win-win-win.
Be Better Project is a mechanism that allows me to take strategies
unmatched in their power and introduce them to those who will
most benefit. It’s
an extension of my consulting service, but one that has taken
on a life that has set a new high for our industry.
"Be Better" right for you?
no doubt enjoy the hours you spend around the exercise environment,
but if you're like most trainers, it’s the quiet hours that
get to you. You lie in bed wondering how you’ll ever get
ahead, how you’ll ensure a future for yourself and your family,
and you feel a distinctive sense of fear as you wonder whether
you’ll ever really be able to achieve the type of personal
training income and security you dream of. Sure, you may have good weeks, good months,
and you may meet immediate financial needs, but are you building
a future, one that allows you the freedom to do as you desire?
you’re like most personal trainers, you shut out the doubts
as a protective mechanism (something you’ll come to recognize
and alter), take it one day at a time, and find that from
year to year, despite new knowledge, new certifications, and
new clients, not a whole lot has actually changed.
hard-faced reality is, you are involved in an eternal struggle
to own your time, to balance the hours you are forced to put
in with the financial return.
What’s holding you
are three things that can prevent personal trainers from achieving
gratifying success. The
first is . . . some trainers just don’t have “it,” “it”
being the X-factor that creates rapport, that is the cornerstone
of the vital infectious contagiasm (a word I coined) that
drives the most successful personal training teams. If you don’t have “it,” this program will frustrate
you by pushing you beyond your capacity. If you have the thing, the X-factor, the trait
that indefinable but vital, and you’re not in control of a
thrilling and rewarding personal training career, it’s one
or both of the other two things holding you back.
second blockade that puts a ceiling on personal trainer potential
is an absence of knowledge. Worse yet, that absence is
sometimes blocked by a false sense of know-it-all-ism.
If you are well learned in exercise, but you’re finding
attracting, compelling, or motivating clients to be a limiting
factor, I promise, there is an elusive but life-changing knowledge
available, and it’s the knowledge shared in the Be Better
third blockade is fear.
I know you’re not a fearful person extrinsically. I’m sure you readily accept physical challenge,
but I’m referring to an intrinsic subtle fear.
is a protective emotion, but it also has a propensity to limit
forward progress. The
mind and body are amazing in their joint potential to protect
you from harm, to provide you with safety, but they aren’t
wired to skyrocket you to success. That’s up to something you have control over,
human will (a concept drastically different than what we conventionally
think of as willpower).
you afraid of facing that the path you’re on will NOT bring
you to financial security?
Are you afraid of the fact that if you ever want to
take an extended vacation your income drops to zero? Are you
afraid of competition, of failure, of taking a leap and opening
your own facility, or if you already own your own facility,
afraid of all of the “what if’s” that plague you every day?
doesn’t make you weak, it makes you human, and just
as you’ve learned to alter physical outcomes, I can show you
how to alter confidence, career, and financial outcomes. It’s not only as if outcomes become predictable,
but it’s as if you’re in the driver’s seat of your own destiny,
and wishes become dreams, dreams become goals, goals become
realities. It all begins with recognition of the internal
communication between three “wired” parts of the human thinking
(you can get details with the pdf download
of the Be Better Text - email email@example.com)
can change your wiring, and with it, radically change your
outcome! I’ve proven
it with this select group of trainers, the Be Better group.
The group is made up of fitness professionals who were
willing to challenge convention, to follow my lead, to trust
me as a success
coach, to venture beyond the limits of what they once perceived
as “safe,” and to serve as role models for what an entire
industry is capable of.
Are you angry?
You should be!
see celebrities touting fitness and weight loss programs without
substance. You see
ads for small circuit training fitness centers promising to
be the great salvation of an overweight gender.
The drug and medical communities promise gastric surgical
solutions or aesthetic liposuction procedures, and what frustrates
you to no end is . . . people are buying! Does it make you angry?
plus awareness can lead to a justifiable anger. Your blood boils when you see a new diet book
hit the stands. It
cranks up a few more degrees when you hear people discussing
their latest absurd strategies for fitness or weight loss.
You want to bury your head in the sand when you see
someone trying to reduce her thighs relying on the adductor
machine, or someone doing side-bends holding a dumbbell in
each hand certain they’re ridding themselves of love handles. You get angry at the drug companies, at the
supplement companies, at the infomercials, at the reality
TV shows, and at other trainers who store their ethics away
in some locked box, never to be found again.
Are you frustrated?
You shouldn’t be!
is justifiable, as a vigilant attempt at breaking through
the massive deception infecting our fitness-lacking population
requires some steam. Frustration,
however, is simply a state resulting from an absence of control,
and if you’re frustrated by the career stumbling blocks that
affect the great majority of trainers, the Be Better Project
can be your salvation.
trainers are frustrated by the energy output necessary to
attract new clients. Even
the best laid plans tend to fall short of delivering the desired
trainers are frustrated by the challenges they have motivating
clients to adhere to all necessary elements of the program. They learn to point fingers, justifying clients’
failure to achieve goals with self-serving accusations such
as, “I tell him what to eat, but I can’t be with him 24 hours
a day,” or, “He’s supposed to work out on his own two days
a week, but he just goes through the motions.”
It takes a rare breed of trainer to question whether
these assertions are preventing a breakthrough.
I assure you, they are.
As all of the Be Better trainers have learned, you
can help EVERY client achieve the desired result, and there
are techniques of individual programming and motivating that
go far beyond conventional approaches.
trainers are frustrated by having to manage cancels and no-shows
without ever coming to realize they can almost always be prevented.
You need never suffer a financial loss because of a
client’s unreliability if you learn to prep each new client
with powerful words that assure a link between scheduled sessions
and trainer pay.
some of the top producing trainers are frustrated by the need
to be present every minute earnings occur.
In other words, their businesses are fully reliant
upon their continued performance.
That can change for you immediately.
the anger, channel it into fuel, and with a new awareness
send frustration packing.
The scams and rip-offs aren’t accidental.
They are intended to milk a desperate marketplace of
power . . . and to keep the dollars moving from consumers
a reason the public buys crap and nonsense. There’s a reason
advertising copywriters and art directors are paid the big
bucks. There’s a power behind “what they do,” and I
can show you how to literally steal that power, to take charge
of your own marketplace, and to gain more exposure and attention
in your marketplace than any national media campaign could
ever hope to provide.
Be Better trainers have learned to produce, without fear,
while they enjoy leisure time, family time, or even trips
and vacations. They know how to maximize their extraordinary
service potential (a term covered at length in the early phases
of the program) and lay claim to the fitness-wanting marketplace,
regardless of the noise and clutter advertising creates.
Is there a better
time to attach to this prosperity project?
shuttle has launched. The
bar is being raised. While
personal training is beginning to gain respect, as Universities
develop their degree curriculums, as the medical field offers
greater opportunity to connect with fitness professionals,
without a new quality of knowledge, knowledge beyond sets
and reps, knowledge of effective influence, flawless communication,
and dream fulfillment, the shuttle will leave you to follow
its trail in years to come.
as our clients, our own lives are steered by the decisions
weigh things out rationally, but in the moment you make your
decisions based on emotion.
You plan and set goals and justify the reasons you
tend to fall just short of desired achievement.
You find the good in what you’ve done, and downplay
the fact that you aren’t moving toward your dreams.
As you progress through life, you reason downward,
lowering the threshold of the early dreams you could summon
up at will. If you’re
ready to test the waters, to see what your true potential
can bring you, to plunge into the unknown with promise of
a future determined solely by your willingness to dream, act,
and learn, you want to be a part of Be Better 7 (or Be Better
future is a blank canvas, and you can design the way it looks
don’t know whether it’s a knack, a gift, a developed skill,
or simply a side-effect of having my finger on the pulse of
an industry for 25 years, but I’ve been complimented, rewarded,
and praised for identifying precisely what the next wave,
trend, or industry shift will be. I haven’t any psychic ability, but I remain
in the trenches, in touch with clients, customers, consumers,
trainers, health club owners, media hotshots, biochemists,
and the international fitness marketplace and I can recognize,
not only needs that aren’t being filled, but wants that can
only lead to blue waters that remain untapped (analogy borrowed
from an insightful business book, Blue Ocean Strategy).
nineteen-ninety-something I was invited to speak at one of
the national conferences about trends.
I took the presentation beyond an exploration of “the
hottest new trends” into a recognition of the language personal
trainers would have to speak to enter the 21st
century with an edge. I still get emails from people who attended
that conference telling me how it changed their careers for
learn to look beyond the immediate wave and see if “the big
one” is just a bit closer to the horizon. I see the big one coming. I’ve spent the better
half of my career helping trainers find success, and today
I am witness to the payoff.
Trainers are emerging as true professionals.
No, this isn’t happening globally yet, but among the
personal trainers I’ve touched through seminars, conferences,
and consulting projects, a new breed has emerged. I’m ready, right now, to prepare another eight
people for what is yet to come, to give them the edge they
need to arrive in 2011 as leaders controlling their own destinies.
deserve to really love what you do, to do what you love, and
if that’s a cliché at this point, it’s one that describes
the day-to-day of the people in the Be Better group.
Is this really the
opportunity of a lifetime?
you’ll learn as you progress through the Be Better curriculum,
marketing today is built upon a platform of parity, a cluster
of imitators replicating innovation.
As a result, phrases such as “the best,” “the number
one,” or “the most amazing” have little impact on a desensitized
marketplace. The words, “opportunity of a lifetime” are used
to sell everything from time shares to multi-level-marketing
schemes. I wouldn’t call this the opportunity of a lifetime
for reasons now made obvious, but I will promise that if you
have “it,” the Be Better Project will astound you in its power
to up the juice of your life.
Be Better Project is now a community of hand-picked trainers
who have come to understand simple rules that turn failures
into lessons and lessons into new power.
It’s a forum whereby I can serve as master coach to
willing students, and share ideas that can be implemented
instantly for exponential change. It’s a program ONLY for committed passionate
personal trainers who believe there’s another level, trainers
who know their potential presently remains a mystery, trainers
who recognize that being pointed in a new direction by someone
who’s been there, done it, and taught others how to do it,
puts them way ahead of the pack.
what this isn’t. It
isn’t a turnkey program. It
isn’t a “make a million dollars by noon next Tuesday” program. It isn’t a revolutionary client acquisition
program or a direct mail campaign that sends millions of people
to your website. It
isn’t a promise of lazy riches, but as any member of the Be
Better Project will attest to, it will open the doors to effortless
you’re feeling the magnetic pull of the opportunity, don’t
let the door close before you stick your head in and take
a peek. Send
me some information about your present circumstance. I'll
review it and schedule a telephone conversation so together
we can explore whether there's a fit.
your info at http://www.personaltrainingprosperity.com/letstalk.htm
you'd like to email me directly and you're serious about Betterment,