Are You Mindful of the Economy?
by Phil Kaplan
More millionaires than ever in prior history grew out
of the Great Depression.
More Fitness Professional successes can come
out of this period in history than ever before!
personal trainers will laugh, invest, enjoy, build,
grow, develop, and prosper. Most won’t.
this exploratory brief, I’ll help you understand
lines are so clear between “those who will” and
“those who won’t,” but I have always struggled to
find what, precisely, “the lines” are made of.
I’m referring to the separation between personal
fitness trainers who will achieve some modicum of
success, and those who will complain about “the
industry” and its unwillingness to provide.
I spend 5 minutes speaking with a personal trainer,
I can tell which side of the line he or she will
land on. I
can tell by language, attitude, outlook, perspective,
body language, eye contact, and expressed passion.
The challenge is one of qualification.
Absent of the 5 minute conversation, what
is the “thing,” the element, the “stuff” that serves
as the separating force?
the years I’ve called it The X-Factor, or simply
referred to it as “the Right Stuff.” Although I inherently understood it, I struggled
with expressing the distinction in an absolute form. I couldn’t seem to narrow it down to a defining
attitudinal trait or a specific mannerism.
as we embark upon 2009, “the industry” is not the
only villain the also-rans are willing to indict.
Now they have a larger foe. It’s a massive enemy. The news media presents this invader, this destroyer
of the human condition, as unstoppable in its torturous
onslaught. It’s . . . THE ECONOMY!!!!
time for those personal trainers who are financially
strained and would like to "turn things around"
to gain some new perspective. Let's answer the following
suffers in a crippled 21st century economy?
who rely on credit will suffer. The retail marketplace typically rides
the Holiday Season by offering credit terms including
attractive phrases such as “same as cash,” “interest
free,” or “no payments until . . . . “ The challenge lies in extending credit
when the banks and creditors have empty drawers. Only the strongest or most creative retailers
will weather the storm.
who sell exclusively through retailers are also going to experience radical shifts in volume. As the retail traffic diminishes, so too
must the supply which at one time might have exceeded
demand. Cost cutting leads to job losses, and the
snowball effect is inevitable.
item sellers will feel the economic tightening.
luxury items, such as yachts, may continue to
sell, but as public awareness shifts to preservation,
everything from high end Harleys to high end watches
will suffer reduced consumption.
Ditto for high end purses and $50 socks. The consumer will make conservative choices
and realize the absurdity in paying more for a
name or prestige in areas where it’s rarely recognized.
“life” purchases requiring mortgages are going to become increasingly scarce as we compound the mistakes
financial institutions will now pay for with the
mortgage crisis affecting property values.
is one more large group who is destined to find suffering amidst the economic
group is a volunteer group, although the members
may not acknowledge their voluntary status.
The group is comprised of individuals who
buy into the negative talk and fail to shift to
accommodate the changing climate.
need not suffer at all during a global economic
Professionals need not suffer. They may have to work a bit harder, they
may have to reposition themselves a bit, they
may have to form new strategic alliances, and
they might find extreme benefit in an enhanced
education as to how to better serve the present
population, but this is an ideal time for committed
fitness professionals to prosper.
“line,” the distinction I referred to earlier, is not crystal clear.
It is an attitudinal expression, one that
reveals itself in language and thought. Those who are going to face struggle and challenge
pursue their careers with the following thought:
want to be a personal trainer
who are destined to prosper pursue their careers
going to earn a living as a personal trainer
distinction may sound simplistic, but it’s incredibly
individual who sets out to be a personal trainer
can wave his or her flag as soon as certification
and a client base are secured. The goal has been met. The dream may not have been, but the aspiration
has met an end.
If thrilling outcomes fail to manifest, the
inherent attitude is, “I did my part. I got certified and got clients.” Somehow the universe is then supposed to deliver
met the universe.
It doesn’t deliver.
you commit to earning a living, to finding true
prosperity in the noble and rewarding field of personal
training, you realize the certification process
is nothing more than an entry, and the acquisition
of clients is an ongoing requirement that begets
Only when you learn to maximize and build
upon those opportunities can you step into the world
Be Better Project was designed to embrace the desires
of those trainers who seek prosperity. It has nothing to do with instant riches.
It’s a pure and credible curriculum structured
so your energy output brings you extreme reward.
It is challenging. It is strategic. It is proven
you’ve decided to blame “the economy,” you’ll likely
find some commiserative comfort in that blame.
like the few who command prosperity, you’ve decided
to be all that you’re capable of, I can teach you
how to build a forever clientele, how to grow your
business in a manner that feels effortless, how
to position yourself as a “need” not a luxury, and
how to find compensation directly in line with your
The bottom line is, the committed personal
trainers who have become a part of my Be Better
project understand their careers as vehicles to
prosper. They are different. They land on the right
side of the line. They posses confidence, certainty,
you want to find out more about my Be Better Project,
with the Subject Line, “I Want to Be Better” and
I'll respond to schedule a 10-minute telephone conversation.
2009, I’m working ONLY with 100 fitness professionals,
and they’re all connected by the principles I’ve
developed that lie at the root of Personal Training
Prosperity and The Be
If you believe you might want to be a part
of this group, having me as your personal coach,
and connecting with like-minded fitness professionals
who are all committed to their “livings,” email
me at email@example.com
and include a phone number.
I’ll have someone call you to set up a time
that you and I can discuss your future.
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