Fitness Professional Phil Kaplan will share ALL of his success
secrets . . . with a select 40 trainers!
Letter/Release Dated 09-30-02
Program begins January of 2003.
Forty (40) Personal Trainers are about to reach new heights
of excellence, and their profitability will soar!
Phil explains the details of his exciting new program:
"This is unlike any program I've ever offered. It hones
in on the skills, methodologies, and techniques that can take
any training business from the "I'm earning a living and paying
my bills" point to "I'm making a fortune and I love every
minute of it!" I know that's a powerful promise. I like to
make powerful promises. They put me on the line and force
me to deliver. If you're one of the elite 40, you will soon
have what will amount to an unfair advantage when viewed by
others in the field.
There Are Those Who Achieve, and Those Who Criticize
Trainers are people (I believe you knew that already) and
I've always studied people as I'm fascinated by the predictability
of their behavior. I've come to understand the Personal Training
market from all angles, from the perspective of club owner,
trainer, fitness professional, and client, and continue to
delve into the mindset of all who fit into those categories.
As a result I've developed a definitive knack for predicting.
If you are going to achieve growth and prosperity in the
Personal Training field, I can predict at least a portion
of the outcome. Be prepared. As your career takes off and
it begins to reflect in your fees, your lifestyle, and your
demeanor, other local trainers will come up with every excuse
in the book as to why you became successful. You'll hear that
you were "lucky," that you're intimate with someone
who opened doors for you, or that you must be doing something
"on the side." If you're not one of those trainers . . . one
who will find excuses to justify mediocrity, one who will
criticize those who can serve as role models, than you want
to be the model they envy, ultimately come to respect, and
hopefully emulate. This program will put me in your corner,
teaching you the shortest course to achieving your career
goals. Let me explain a bit about how this program came about,
and then I'll get into the specifics of it.
The Beginnings of Career Growth
I used to limit my practice to "training people one-on-one,"
and that limitation resulted in a ceiling on my income potential.
Throughout a career that has already lasted 20 years, I believe
I've taken more risks, taken more stands, and fallen flat
on my face more times than anyone else. That's what gives
me the edge. Each flop was a learning experience and I've
managed, through a long course of trial and error, to learn
that every mistake was correctable. Even better, every mistake
became a treasured learning experience. Looking back, I wish
I'd had a mentor. Someone who could have saved me all of the
frustration and effort I invested in my own career. I had
teachers, but no one who was able to lay out a path with a
sign that says, "follow this road and you'll be a personal
training success." That's where you do have an advantage.
I'm going to steer you right down that path.
One of the many things that helped me grow my business at
a respectable rate was the realization of the power of replication.
As I moved from "one-on-ones" to groups, of course my income
increased significantly, as well as my ability to reach and
ultimately thrill greater numbers of people. After several
years of working with people from all walks of life in small
groups, I confirmed that what they needed most was the information
I deliver, and thanks to audio and video technology, I don't
have to be in front of them to deliver that information. Out
of that realization my TRANSFORM! Program was born. I put
the information I covered in a 368-page book, put the topics
covered in group sessions on audio cassettes, and included
a 3-hour seminar on video.
After having TRANSFORM! on the market for 7 years, and recognizing
the impact that it's had on more than 35,000 people, I sleep
well at night knowing I actually managed to deliver the information
people need to find their ideal bodies . . . without ever
meeting them. I've received hundreds of letters, and even
greater numbers of e-mails, where people who I knew only in
name had referred to me as their "mentor." That's
when the idea of "mentoring" Personal Trainers who need vital
and powerful business information began to evolve.
Bringing Vital Information to Trainers
I've worked with trainers privately, in groups and seminars,
and ultimately put the foundation of my lessons in hard copy,
my Personal Training Profits
book. A day does not go by without at least one trainer thanking
me for impacting his or her income in extremely positive ways.
After my PEAK Seminar in May of 2002, the "thank you's" increased
exponentially and that kicked my thinking up a notch. If only
three days of sharing all that I've learned can result in
such staggering and consistent income increases, imagine what
I could do with someone in 6 months!