Muscle Marketing USA - several
steps short of honesty
Creatine Monohydrate "works,"
and when it was first released it was released as a powder.
Since then, as the demand increased, product manufacturers
began trying to come out with "better" creatine
products, or at least products that can be advertised as "better."
One of the primary reasons creatine works best in powdered
form is because when it's in a water based solution it breaks
down into creatinine, a waste product. The idea is to mix
it up shortly before you drink it and then the creatine monohydrate
gets absorbed and transported after an enzymatic conversion
into the muscle cell in the form of creatine phosphate. The
most consistent research on creatine was done with creatine
Muscle Marketing USA came out with
what they touted as a revolutionary new creatine product.
Creatine Serum. Reading the ingredients reveals firstly that
there's some sugar in there. They suggest you take it before
a workout so I suspect when people "feel it working,"
they're simply playing off of a blood sugar spike. Because
it is a liquid, and we already know creatine is unstable in
water, it's also suspect in that regard. Without bad-mouthing
the product, for years I've encouraged creatine users to stick
to the powder. After all . . . it works!
Well here's an update. Muscle Marketing
USA was brought before the Auckland District Court on charges
of breaching the Fair Trading Act. The company was fined $70,000
for making fraudulent claims. The judge and the Fair Trading
director agreed that the product was sold using deceptive
information and in reviewing lab tests identified that 5 ml
of the product contained only 11.5 mg of creatine. The literature
used to sell the product represented that the same 5 ml yielded
the equivalent of 2500 mg. Quite a stretch. Another example
of a company that made a lot of money selling a product to
people who were willing to blindly believe. The lesson? LISTEN
TO PHIL KAPLAN!
This brings me to another product.
I remember several weeks ago on
my show I took a call on one of the breaks and the caller
asked about Enzyte. I said I'd look it up on the internet,
find out what the ingredients are, and then I'd take the call
on the air. I entered "Enzyte" into a Yahoo Search
and a list of pages on "Male Enhancement" popped
up (no pun intended). The caller hung up before the break
was over so I went on covering a variety of topics and then
I had to break again for the news. The substitute newscaster
was a woman. She came in, sat in the chair that I had just
occupied, and reported the world's events, and then I returned
to the studio, and right there on the computer screen . .
. MALE ENHANCEMENT!!! I'm thinking she must have seen the
screen and thought, "Phil has big muscles but he must
be lacking in other areas." I had to clear the air so
I brought her back into the studio to explain. I did ultimately
find out about Enzyte. If you've seen their "Smiling
Bob" campaign you know they have powerful marketing.
Enzyte is a combination of ingredients,
but the two that are most pertinent are L-Arginine and Yohimbe.
L-Arginine increases blood flow and is actually part of the
pathway by which Viagra works. Yohimbe, prior to Viagra, was
the first product listed in the physicians desk reference
as an aid for impotence. It selectively increases blood flow
to the lower extremities. The two ingredients can lead to
greater arousal . . . but enlargement????? Not likely.
On March 17, 2004, in the Montgomery
County Court in Dayton, Ohio, a lawsuit was filed against
the manufacturers of Enzyte. It's the beginning of a class-action
suit initiated by a man who used the product as directed and
didn't see any increase in genital size. While there will
always be gullible people, Enzyte's manufacturer, Berkeley
Premium Nutraceuticals, has amassed over $100 million dollars
from selling products with fraudulent claims. That's a lot
of gullible people! We can't blame consumers. The claims were
so over the top, it was only a matter of time until a lawsuit
emerged. "1-3 inches or double your money back!"
"98.3% success rate." The claims were unfounded
and now we'll see how the lawsuit evolves. The lesson? Don't
believe claims that appear ridiculous. Advertisers have learned
to capitalize on insecurity and many products sell only because
they are advertised as a "cure."
If you haven't read them yet, you
can also find my reviews on Cortislim
and Trim Spa.
What Makes My Products Different?
honest. They actually contain what the labels claim. No
insane promises. They won't make fat melt while you sit on
the couch and watch TV and they aren't likely to increase
the size of anyone's genetalia. They are however extremely
valuable for anyone attempting to eat supportively in the
real world with the goal of finding muscularity and/or leanness.
They're result-oriented. They're
based in supportive nutrition and focus on the vital macronutrients
for energy and tissue growth.
The good stuff . . . . it's
in there. I do the research. I keep my eye on developments.
If something contributes to muscle growth, you'll find it
in my GROW! formula, if it contributes to recovery, you'll
find it in RELOAD!
They're proven. . . by myself,
my clients, and my thousands of regular repeat customers.
They're high quality. Because
I don't have to sell through a network of distributors, wholesalers,
and retailers, I can afford to use the best proteins, the
highest grades of maltodextrin, the best vitamin-mineral blends,
and those micronutrients that contribute to the nutritional
value of the formulas.
They have extreme real world
value. Trying to consume a supportive meal 6 times in
the course of a day is a challenge for anyone who has a job,
a family, or a life for that matter. My products were developed
to help you fill in those gaps for those times a supportive
meal is not accessible or convenient.
They're guaranteed. Backed
by the same unconditional money back guarantee as all of my
programs and products.
You can order EAT!, BURN!, GROW!,
and/or RELOAD! in a special 4-pack for the price of 3. Read
about any of the products by clicking on the links below,
here to choose whatever combination you'd like in
Ultimate Fat Burning Strategy
Simplicity of Growth
Pages to Explore:
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Phil Kaplan's Fitness is located at 3132 Fortune Way in Wellington,
The Mailing Address is 1304 SW 160th Ave., #337, Sunrise,
The TOLL-FREE Product Order Line is 1 800 552-1998
The Direct Office Number is 561 204-2014
The Fax Number is 561 204-2184