I've been hosting
my own radio show for over seven years now. I remember
the day I decided I wanted to reach you through your radio.
I was stuck in traffic flipping around the AM dial trying
to find something to hold my attention. I landed on
a talk show about fat loss. I listened for a short time
before I realized this "host" was selling a chromium
picolinate product as a "Great New Fat Loss Solution."
They gave out a phone number and I tried calling. The
screener asked me what I wanted to talk about. I wanted
to discuss a research study the host was referring to.
They refused to take my call. I found out the station
was a short drive from the traffic jam I was stuck in.
I decided to head over there. I met the owner of the
station. I was upset. I felt that if someone is
putting information out to the public, they should at least
be required to deliver that information with some honesty.
The station owner and I got into a lengthy conversation about
fitness, fraud, and the radio. He was soon showing me
around and when he showed me the studio, I was shocked!
The host that I was listening to on the radio, the one selling
the "Great New Fat Loss Solution," . . . was FAT!
He was a FAT PERSON selling people worthless pills claiming
he had some sort of amazing new solution. That day I
negotiated an arrangement which would allow me an hour a week
to share the fitness truth. That was the beginning of
the Mind & Muscle Fitness Hour.
most of the shows that reach you through the airwaves are
founded by a different motivation than I had. They are
paid programming with a single purpose. Making money
by selling you products! I've seen it all! I've seen
"Live" shows taking phone calls . . . on tape!
They were pre-produced in studios to sound live. The
calls are fake, the callers are paid, and the "expert"
is a pitch-man adept at motivating you to buy. These
shows will sell enzymes by having an expert tell you our foods
are so altered and our bodies so beat up we can't digest without
these pills. They'll sell Growth Hormone precursors
claiming to make you younger, stronger, leaner, and more fit
while an expert rattles off some double talk discussing research
in Sweden and pushing your "buying buttons."
They'll sell sex formulas promising to make you perform like
a teenage bull claiming these products are just "barely
legal." The worst part is . . . they're good!
Not the products, but the pitch people!
Many of the shows
are made up. They don't really exist. Companies
hire a phony host, a script writer, a manufactured expert,
and media buyers. They do a nice job of making the shows
sound legit. They have titles that refer to "Your
Health" or "The World of Fitness." Here's
a clue. If the show's commercials are for the products
being discussed, you can be 100% certain a media buyer purchased
that block of time to sell products. If they take phone
calls, but never give out a phone number to call, you can
bet that show has been pre-recorded. If the same show
is on every week . . . I mean the same EXACT show with the
same EXACT expert answering the same EXACT questions . . .it's
a radio infomercial!
The media is
a powerful vehicle for selling products. That's good,
for those who have legitimate and valuable products to sell,
however, those people will normally be interviewed by legitimate
hosts of legitimate shows. Your only protection is recognition.
If they give out an "order" phone number, you should
be able to reach the "Experts" office or you should
be directed to some credible information regarding the product
and the science behind it. No longer can you trust the
media to deliver honest information. You have to be
discerning. Sure, there's some good information
out there, but it's easy to get fooled. As a matter
of fact, looking beyond radio, there's no more powerful seller
of products than the TV Infomercial!
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designed and operated by
Phil Kaplan's Fitness Associates
1304 SW 160th Ave., #337
Fort Lauderdale, Florida 33326
(305) 824-5044 (954) 389-0280
Fax (954) 742-3173