November 3, 2002
this update . . . the new secret to a beautiful body . . .
can it really be . . .
Charlie, a trainer
who works with my company, sent me an e-mail yesterday. He
forwarded a "pitch" for Hunza Bread. If you know
me, you know I often have a good time exposing the nonsensical
offerings for everything from weight loss magnets to magical
weight loss potions and elixirs. Well this one really cracked
me up. It's so over the top, so absurd, so typical of what
the product marketers do to sell products on the infomercial,
I was laughing out loud. As I explained, however, on my radio
show today, after the laugh subsided I grew upset. Upset because
this piece wasn't intended to be funny, but rather it was
intended to get people to part with $20.
I get into the actual copy, I should point out that weight
loss bread is not a novel idea. In 1961 The FTC sent a cease
and desist order to Bakers Franchise Corporation for claiming
that their Life Diet Bread was an aid in controlling weight.
That was only the first of several claims to follow. In 1963
Safe Way Stores, Inc. was kicking up sales by claiming their
Slender-Way bread consumption will cause a loss in weight.
The FTC put a stop to that. They also, that same year, halted
National Bakers Services in their tracks. They were selling
"Hollywood bread" as a weight loss product. This
is typical of new weight loss offerings. They're not new at
all. They're just re-inventions of old scams gone by the wayside.
8 years after Hollywood bread bit the dust, the FTC returned
its attentions to bread claims. ITT Continental Baking Company
was scrutinized and punished for claiming their Profile Bread
is of significant value for use in weight control programs.
The Hunza Bread scam
is not likely to be stopped by the FTC. Why? Well, the FTC
is a United States agency. This offer requires that you send
a check to Sweden! Wait a minute . . . I made an error . .
. according to the e-mail, you can't send a check. You have
to send . . . CASH! Here's the headline:
on 2000 year old recipe .....
IN SWEDEN ACCIDENTALLY INVENTS A BREAD THAT MIRACULOUSLY
STOPS YOUR APPETITE AND HUNGER.
Yup. She accidentally
invented this bread. The e-mail goes into a long long long
story prefaced by the line . . .
YOU'VE BEEN LOOKING FOR THE MIRACLE FOR LOSING WEIGHT
WITH NO HUNGER, NO LOSS OF NUTRITION .... then read on...!!
I won't get into the
whole thing here. You can read it for yourself at the Hunza
Miracle website. You'll notice that while the e-mail insisted
on cash, wrapped in foil ($20 plus $5 for shipping . . . not
for bread, but for a recipe for bread), the website will take
your credit card so the money changes hands immediately!
After you read it,
come back here. I want to share something interesting. Including
a recipe for Hunza Bread! Here's their site:
as of 2004, this site went bye-bye, but the offers continue
and new sites are constantly set up
Hunza refers to a
people . . . a civilization. Apparently these people live
in the Himalayan mountains, they live to be well over 100
years old and the Hunza men father children even after the
age of 100. They are healthy, vibrant, hard working people
who have hardly been touched by disease.
The Hunza Bread ads
of course claim that the Hunza people are so vibrant because
of . . . well . . . the Bread! The 2000 year old secret that
a Swedish housewife just stumbled upon.
some travel agencies that focus on that part of the world
refer to Hunza as Shangri-La. The hunza people have become
in a sense legendary. Where legend ends and reality begins
I'm not sure, but using a "little known" secret
from a "miraculous" civilization can be pretty powerful
in moving products.
There is a company
selling "colloidal mineral formulas" that markets
their products by featuring . . . yes . . . the Hunza civilization.
They of course claim that the extraordinary lives of the Hunza
people are the result of regular consumption of colloidal
mineral clusters that are in their water.
Another company sells
apricot oil. Guess what they claim. Yup, you guessed it! The
oil in the kernel of the apricot seed is the primary factor
leading to the longevity and vitality of the Hunza people.
You see, according to their ad, in Hunza, the apricot trees
are specially cultivated for sweet tasting kernels. They highly
encourage you to find longevity and vitality in Hunza apricot
oil! I didn't see any mention of bread in their ad.
Yet another company,
selling the "hottest new antioxidant," Microhydrin,
claims that research has shown that a special water from glacial
melt is the secret to Hunza longevity . . . but they don't
say anything about colloidal mineral clusters. They are quite
certain that they have recaptured the active disease fighting
element in Hunza glacial water, and in a laboratory they made
it many times stronger. Maybe . . . just maybe . . . if you
buy Microhydrin from them . . . you'll live to be 250!
Oh, and did I mention
that you can buy a water ionizer that can turn tap water into
So what is the secret?
Is it the bread, the minerals, the water, the apricot kernel,
Before you select
your answer, maybe I should tell you that in 1998 Dr. Gary
Young, creator of the Young Living product line, claims to
have visisted the Hunza valley to uncover the secrets. You'd
think he'd come home with loaves of bread and jugs of water
(hmmm . . . if they have prisons there, those convicts must
be pretty darn healthy - bread and water all of the time!).
Did he? No. He came home with his discovery that the Hunza
diet is based on unprocessed foods and minimal meat. They
consume whole foods very high in nutrients. You'd think he'd
simply write a book on how to eat like a Hunza. Dr. Young
went a step further. He combined the foods common in the Hunza
diet with the Chinese Wolfberry from Outer Mongolia and created
the all-new, Essential Manna! It's a complete food high in
those nutrients needed for many body processes including blood
pressure regulation, protein synthesis, and glucose metabolism.
So the secret is actually . . . buying a new food called Manna?!?!!?!?!?
Listen. I don't have
to be a world travelling research scientist to employ some
common sense. These people don't all live to be 100 years
old. I've found it reported that 1 in 400 people lives to
be 100 vs. 1 in 5,000 in the U.S. That makes sense. If they
don't have major highways, if they don't have billowing smokestacks
polluting the air, if they don't have McDonald's and Burger
King on every corner, if they don't thrive on cigarettes and
caffeine, if they eat whole foods grown in natural soil, and
if they do a moderate to great amount of physical labor .
. . they're exercising and eating right . . . living healthy
lives! If you want to live like a Hunzakut (the actual name
of Hunza inhabitants), move to the Himalayan mountains! If
you don't feel like making the move, and you're not presently
in the body you want to live in, then start to eat right and
exercise and while I can't promise you'll live to be 100,
I can promise life just gets better.
I hope you know better
than to buy into the nonsense being promoted as "the
newest miracle." I'll keep spreading the word of truth,
and I hope and believe that sooner or later, we'll live in
a country where people are fit and healthy.
The Hunza Bread recipe
Hunza bread offering is typical of a diet scam. Even reading
through the marketing material, you'll realize, eating bread
that prevents you from eating for seven hours can not possibly
have a positive effect on your metabolism. The ad creates
a mystique, and then asks you to send money to solve the mystery.
Save your money. Here are three recipes for Hunza Bread (I'm
not suggesting you try the Hunza Bread diet, I'm simply trying
to save people from wrapping $20 in foil and sending it off
to Sweden believing they'll find a miracle in their mailboxes):
2 cups of stone ground whole
wheat flour or a mix of whole grain flours
1/2 teaspoon iodized sea salt
1/4 to 1 cup glacier milk (glacier milk is mineral rich
water that flows from glaciers. The calcium carbonate content
gives it a milky appearance) or . . . water
Blend flour and salts together.Stir
in just enough water (glacier milk) to make a very stiff
dough. Knead dough on a lightly floured surface until smooth.
Cover with a moist paper towel and set aside for 15-30 minutes.
Break dough into one inch balls and roll the balls into
very thin flat circles. Bake for 10 minutes on a hot lightly
oiled griddle over a low heat. Turn often during cooking.
As you can guess,
this recipe comes with marketing material for colloidal minerals
to create your own "glacial milk." It was given
to me by an independent distributor (an issue I'll address
in a future update) for Microhydrin.
Here's another Hunza
Bread recipe, no glacial milk required:
1 cup millet flour
1 cup grated carrots
1 tablespoon honey
1 tablespoon iodized salt
2 tablespoons vegetable oil
Combine flour, carrots,
oil, honey, and salt in a large mixing bowl. Mix thoroughly.
Stir in 3/4 cup of boiling water. Beat the egg yolks and mix
the beaten yolks with 2 tablespoons of cold water. Once the
water and egg yolks are well mixed, add to the flour mixture.
Fold in stiffly beaten egg whites and bake at 325 for 35-45
And yet another:
4 cups of water
3.5 (three & one half) to 4 pounds of natural buckwheat or
1.5 (one & one half) cups of canola oil
1.5 (one & one half) cups of natural unrefined sugar
16 ounces of honey
16 ounces of molasses
4 ounces of powdered soya milk (half cup)
1 teaspoon sea salt
1 teaspoon cinnamon
1 teaspoon ground nutmeg
2 teaspoons baking powder
You may also add apricots,
raisins, chopped walnuts, almonds, sliced dates to the above
ingredients. Mix ingredients. Grease and lightly flour cooking
pan(s). Ideally use baking trays with about 1 inch high sides.
Pour batter in pan(s) half an inch thick over the base. Bake
at about 300 degrees farenheit (150 C.) for 1 hour. After
cooking, dry the bread in the oven for two (2) hours at a
very low heat - 90 degrees farenheit (50 C). After it is cooled
tip out and cut into approx 2 inch x 2 inch squares. Store
it wrapped in cloth in a container. You may need to repeat
the baking depending on the size of your baking pan, and oven,
until all the mixture has been used.
Best You've Ever Been
It's here, it's powerful,
it's proven, and it can lead you to the best physical condition
of your entire life!
You Haven't Been There Yet:
10/29 - Supplement Values
10/3 - Getting Back to Doing What We Do
Update 9/19 - Tragedy and
Love, RE: Sept 11
8/15 - Myths, Fallacies, False Beliefs
8/1 - The Internet, Leptin, Steroids, and more
7/9 - The New Supplements
Update 6/14 - Seminar
offerings and clarity on "Brownies"
Update 5/29 - Lose
Weight, Eat Brownies?!?!?
Update 5/1/01 - Pizza, Beer, and Fitness
Update 4/7/01 - "Phil-osophies"
and Rip-Off Realities!
Update 4/1/01 - Gourmet Recipes!
Update 3/15/01 - Research Has
Update 3/1/01 - Preparing for
The New Infomercial
Update 2/1/01 - Time, Space,
Matter, and Energy
Update 1/15/01 - Atkins hits
Update 10/7/00 - Supplements,
Update 7/27/00 - The Experts
Round Table, Almada, Colgan, Parillo
Update 7/3/00 - Core Training
& Metabolism Boosters
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