just finished today’s edition of my radio show (Saturday,
April 7, 2001). If
you tuned in, this Update will sound familiar.
It’s all a part of my determined effort to restore
common sense to those seeking to change or improve their bodies.
The questions that I receive by e-mail continue to
evidence that fraud abounds!
devices, passive exercise devices (they do the work for you!)
cellulite creams, fat burners, weight loss magnets, weight
loss shoes (yes, you can lose weight while you walk!), and
subliminal tapes that access the “beta centers of your brain
that regulate metabolism” to help you lose weight while you
sleep are all being sold to people hoping they finally found
the miracle solution.
In reality, every one of you has the solution within
you. What I try
to do is teach people to release it, to clear out the nonsense
that advertisers have locked in your brain, and replace it
with some good, valuable, common sense.
I decided to
share some realities on my show this morning, some realities
that I've seen first hand that the average fitness or weight
loss consumer might not be aware of. I received immediate
positive feedback from listeners, so I wanted to post some
of those realities here. I'll call them "Phil-osophies."
#1 - The Models
on Magazine Covers and Fat Burner Labels are airbrushed!
seen it first hand. I've seen waists reduced in seconds,
"abs" literally drawn on a model's photo, and imperfections
eliminated in brief moments. Despite depictions in media
distributed photos, people are not perfect. When fitness
photo shoots are done, there are full time makeup, lighting,
and cosmetic experts to make certain the photos come as close
to perfection as is humanly possible. Then, any remaining
flaws are cleaned up on the artist's desk or computer screen.
An aspiration to take a product and wind up looking like the
person on the label is an aspiration that needs careful evaluation.
#2 - Many of
the "Actual Testimonials" on Infomercials are delivered
by paid actors!
of money in infomercial production. One of the greatest
battles I faced in my personal infomercial struggle began
when I tried to convince the producers that I have "real"
testimonials - actors aren't necessary! That seemed
so alien to what they were used to.
#3 - Before
and After Photos in Ads are Often Computer Enhanced
wild array of new products being consistently brought to market
through the media runs with very little effective monitoring.
Put a product out there with computer created before and after
photos and you're bound to sell a ton of whatever your selling
before any agency starts knocking on your door!
#4 - "Herbal"
and "Natural" do not necessarily mean "Safe"
Many of the newest
products claiming to burn fat are addictive drug combinations
sold with labels that read "herbal." I'll
make this simple to grasp by naming three "herbs."
Tobacco, opium, cocoa leaves. Hmmm. "Safe?"
#5 - Chromium
Picolinate DOES NOT Burn fat, nor does Pyruvate, nor does
Ginseng, in any form!
as I began to examine the actual actions taken against fraudulent
marketers of fitness and weight loss products by the Federal
Trade Commission, I found something amazing. Nothing
is new! Every product that comes out with a claim is
simply a re-creation of something sold previously with the
same claim. I posted a list of some of the actual
FTC claims since 1927! You'll find that the fraud
that exists today started way back when. As the fraudulent
"solutions" increased, so then did the size of the
problem! The more people attempt to remedy an issue
with ineffective technology, the greater the spread of the
challenge . . . literally! So here we are in 2001 with
more "solutions" than ever. Why not?
The market has grown, and grown, and grown! My hope
is that a careful look at the cyclical nature of weight loss
fraud will motivate you to grab hold of your common sense.
out the FTC claims.
Go to the Previous [ Update ].
If You Haven't
Been There Yet:
on the NEW [ Fitness Superstore
New" at philkaplan.com
on the [ MENU ] to explore other topics
and fitness truths.
out the latest Seminar offerings
the Sponsors of the PEAK Training
7/3/2000 - Core Training & Metabolism Boosters
Update 7/27/2000 - The Experts
Round Table, Almada, Colgan, Parillo
Update 10/7/00 - Supplements,
Update 1/15/01 - Atkins hits
Update 2/1/01 - Time, Space,
Matter, and Energy
Update 3/1/01 - Preparing for
The New Infomercial
Update 3/15/01 - Research Has
- Gourmet Recipes!
Pages to Explore:
[ Feedback ]