July 9, 2001
In The Upcoming Year, 2002, I'm
going to commit to stepping up my efforts in order to help
hundreds of thousands to find their way through the maze of
confusing information, and to become "the Best They've Ever
In order to achieve my mission,
I'm going to make some changes in my business. Allow me to
explain . . .
My father's an accountant. As a
child I used to watch him write little numbers in little boxes.
It wasn't a crossword puzzle. It wasn't one of those connect
the dots games. There didn't seem to be any way of winning.
With every new day, new numbers had to be written in little
boxes. I decided early in my life I would not have a conventional
Oddly enough, there are the necessary
evils of being a Fitness Entrepreneur, and one of them is,
every once in awhile you have to review "the numbers." This
week, in formulating my plan for the upcoming 2002, with a
mission to help greater numbers of people trade their bodies
for new ones, I reviewed some numbers. I found some interesting
statistics. Firstly, while my company has a significant reach
in South Florida, the internet, radio interviews, and magazine
articles have expanded my reach more than I imagined. It turns
out that 97% of our customers are NOT in South Florida! That
was staggering, but exciting. It helped me see that the battles
I've been through are paying off. While the diet industry,
the supplement scam artists, and the less than ethical health
clubs of the world wish I'd simply dry up and blow away, people
In Rochester, they're listening
to my appearances on the Brother Wease show. In Syracuse,
my regular visits with Scorch are having an impact. And from
Wisconsin to Hawaii, from Canada to Australia, people are
reading my articles and responding!
Physical change, in order to be
healthful and permanent, must be gradual, and that's why,
midway through 2001, I'm thinking about 2002. If I want to
have tens of thousands of new clients and customers step up
to their mirrors and proclaim, "It worked," in 2002, the time
to step up my already expansive efforts is . . . RIGHT NOW!
of all, I want people to understand . . . it doesn't matter
who you are. Whatever your age, sex, or physical condition,
you can take control of your body and get into . . . well
. . . the best shape of your life.
The Newest Steps for 2002
In preparing to make this ambitious
mission a reality, the two steps I'm taking, each of which
will have a dramatic impact on my reach and ability to empower
1. The worldwide expansion of
the online store
2. The release of four of the
most valuable supplements for anyone seeking physical excellence!
I'm moving my staff into larger
quarters, with a focus, not as much on retail business, but
rather on worldwide reach. We've partnered with
internet experts to take all of the offerings we had for South
Floridians, and virtually bring them to everyone, everywhere.
far as the supplements, this move stems from the experience
I've been through in my retail Headquarters location. We set
up shop in a retail environment so people who might have been
led into making less than valuable choices by unscrupulous
or unknowing health food store employees could find clarity
and valuable direction. While we were able to steer 75% of
the people who came into the store away from believing a fat
burner would magically melt fat or a muscle building formula
would have steroid-like effects, far too many came in with
blinders on, insisting that they wanted whatever the "hottest"
new fat burner was.
A parade of young men walked in
regularly asking for "andro-whatever," and "methoxy-whatchamacallit."
They were reading the ads and believing that some new products
were going to turn them into their favorite athletes. With
a retail environment I had to carry those products, but I
grew frustrated every time someone walked out without truly
being empowered. Can supplements play a role? Sure. But not
randomly and not magically.
What's most important is gaining
control over the interaction between your activity and your
nutrient intake. In order to achieve Physical Excellence,
meals, and optional supplementation, must be geared toward
optimal health and function and then refined to pinpoint the
needs of specific goals. I spent the last six months refining
and testing formulations as I came to realize there are only
four primary goals people in search of sports or fitness supplements
- They want to boost metabolism
- They want to burn fat
- They want to add muscle
- They want to energy to
perform better in a given sport or arena
are thousands of supplements on the market not because there's
need for thousands of supplements, but rather because there
are hundreds of manufacturers all doing battle trying to capture
their share of the market by presenting the same products
in different ways. This has led not only to confusion, but
to questionable quality, to the twisting of research information,
and to the fitness wanting consumer spending hundreds, perhaps
thousands of dollars each year on products that won't do them
a bit of good. Even worse, some are dangerous. So I realized
with four distinctive goals, I could conceptually come out
with four distinctive formulas, each designed to provide
the optimal mix of ingredients for each of the four
Today, I'm thrilled to announce,
the formulas are complete! I'm therefore phasing out the
sale of those products I can't stand behind 100%, and presenting
the following array of supplements, with a clear focus on
the fact that supplements are not solutions, and at best,
they can play a role when combined sensibly with supportive
eating and exercise.
Metabolism Enhancer, a delicious meal replacement
of exceptional quality
A Meal Replacement custom formulated for meeting muscle
The best post-workout recovery drink for optimal fuel and
A high protein formula with a mix of those few ingredients
that can play a role in fat release, specifically formulated
for "Protein Days" in my programs.
For the last few weeks I've been
testing, tasting, and getting feedback and the products are
now ready! You can learn more about them by clicking on the
If you do live in South Florida,
you should take advantage of the special
workshop I'll be conducting on October 4 to prepare
people to handle this year's Holiday Season and emerge in
better shape while everyone else is clamoring to keep their
2002 New Year's Resolutions.
And wherever you live . . . you
can get my staff and I right in your corner with our new
line membership offerings!
And Still to Come:
In 2002 I'll be releasing my
new book, The
Best You've Ever Been!
Allow me to be your coach, your
guide, your vehicle for moving from where you are now to
where you want to be. Prepare to be The Best You've Ever
Been! 2002 is on the way, where you arrive is entirely up
And For Fitness Professionals:
me for our October PEAK Intensive Mini Camp in Fort Lauderdale!
expanded PEAK Training program goes on the road!
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