is to keep this site current by offering updates when new
issues arise that may be confusing to those seeking fitness
and weight loss. Visit this page frequently for new
information and e-mail me with topics you'd like to see featured
here. Here's the update as of January 2001:
Diet e-mails are pouring in from England. Apparently,
Kevin Trudeau, who you might remember as the Mega Memory guy
who showed up on infomercials remembering lists of items people
shouted out from the audience, has cornered the UK with his
push of Atkins "miracle." The deception runs
After many debates and confrontations regarding the low-carb
diets, I do not believe Atkins to be charlatan.
I just believe he needs to open up to some other possibilities
and bow a bit to the findings of conventional medicine/science.
I'm certainly all for innovation and have been accused of
being a bit of a maverick in my ideas, so while I admire Atkins
for his stand, I take issue with his presenting the low carb
diet as a weight loss solution for the masses.
Don't get scared.
I'm not going soft. I'm still on my mission and still
emphasize the importance of supportive carbs in an overall
supportive health and fitness oriented nutrition regimen.
I just want to point out that my issues have been more with
the marketing of products than the products themselves.
If people were clearly told that if they go on the Atkins
Diet they will see a rapid water loss which can be deceiving,
if they were alerted of the potential risks, if they were
taught to understand the possible negative ramifications of
extended ketosis, and if they understand that without a very
careful concern for water intake, caloric intake, and both
aerobic and anaerobic exercise, their health and metabolism
are at risk, I'd commend the good Doctor. When a new
infomercial shows up, however, touting any diet as a miracle
solution, that's when my blood boils.
is not above crossing the lines of morality. He's a
great "pitch man," meaning, he knows how to emotionally
push people's buttons and get them to respond. How efficacious,
however, is a produced infomercial touting a memory product,
that displays "amazing memory demonstrations," in
a show that is scripted and rehearsed? When I was pursued
by Talk America, they were in search of the next Kevin Trudeau.
Apparently their joint ventures had generated massive dollars,
yet somehow the relationship exploded. They were shocked
and upset when I wouldn't read scripted pitches or make claims
I believed fraudulent. After all, with Kevin it was
all about the mighty dollar. I might also mention that
Trudeau spent some time in jail for credit card fraud.
What does this say about the ethics of the purveyor of the
newest "miracle," and when you promote on UK television,
you are not affected by scrutiny of the FTC, one of the governments
watchdogs on the lookout for fraudulent claims.
will not cease. Rather than attempting to battle each
and every individual and company who cash in on the vulnerability
of those who desperately long for lean, toned, bodies, I continue
along a path of empowerment, using every gateway I can find
to reach greater numbers of people with the sole mission of
providing the fitness truth.
If you're not
yet registered, and you live in South Florida, you better
hurry up and call. Tickets are going fast for my Best
You've Ever Been seminar slated for Feb 1, 2001 at Shula's
Hotel in Miami Lakes. You should also feel free to visit
my new Headquarters location
where my staff and I cut right through the nonsensical supplement
hype and help people make wise and efficacious choices that
pay off in results!
It's time to begin learning the truth behind [ Diets
You Haven't Been There Yet:
on [ Fitness Superstore
] to get any of Phil's Proven products.
on the [ MENU ] to explore other topics
and fitness truths.
7/3/2000 - Core Training & Metabolism Boosters
Update 7/27/2000 - The Experts
Round Table, Almada, Colgan, Parillo
Update 10/7/00 - Supplements,
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